From data signals to real brand connection — OM Forward explores how insights, automation and culture come together to drive growth for modern marketing teams.


As media, creativity, commerce and intelligence continue to converge, growth is no longer driven by isolated efforts. It is shaped by how effectively organisations can connect the dots in a world where attention is scarce and signals are increasingly fragmented.


Beyond Signals brings this shift into focus. It explores how brands can move from fragmented data to a connected view of their market. Because in today’s landscape, growth doesn’t come from chasing more signals. It comes from understanding how to connect them with clarity and speed.


Thank you for joining us on the 2nd of July 2026.


AGENDA
Event Agenda
Download Agenda PDF
1200 - Registration & Lunch
1330 - Welcome
The Signal Ahead: Rethinking Growth in a Connected World
Darren
Darren Yuen
CEO
Omnicom Media
1345 - Keynote
How Economic Forces and Market Dynamics Shape Consumer Choices
Jason Yek
Lead Economist, ASEAN
Mastercard Economics Institute
1415
The Power Shift: How Digital Natives are Rewriting the Rules of Brands
Anwer-Khan
Anwer Khan
MD
OMD
1430
Does your Brand Exist on AI?

Ledwina In
General Manager, Strategy & Commercial Business
REV Media Group
1435
Commerce in the Moment of Influence
Daler
Daler Kendzhaev
MD Investment & Specialist Solutions
Omnicom Media
(Moderator)
Kshitji
Kshitji Pradeep
Head of Ecommerce
Omnicom Media
Carol
Carol Wee
Brand & Comms
Shopee
Devarshi Dalmia
Devarshi Dalmia
Marketing & E-Commmerce Manager
Wipro Unza
1515
Agentic Advertising in Action
Justin Lim
Managing Partner
Adzymic
1520 - Coffee Break
1550
The Effie that could have been
Stanley
Stanley Clement
CEO
MBCS
1605
Turning Scrolls into Footfall: The Power of Content-led Experiences
Heng Jo Yee
Senior Strategist
iMedia Asia
1610 - Panel
From Attention to Influence: Building Adaptive Brands for Humans & Machines
David-Soo
David Soo
MD
PHD
(Moderator)
Imun Lim
Imun Lim
CMO
The BIG Group
Peter Yong
Co-Founder, CEO
FinLit Media
Su Ling Chan
Senior VP, Group Strategy
Omnicom Media
Sean Pang
Sean Pang
Head of Agency
TikTok
1640
Adapting to Signals: Connecting Real-world Nuance to Media Orchestration
Vincent Pang
Managing Director APAC
Locala
1645
In Conversation: From Signals to Strategy
Shona Read
Head of Strategy
Omnicom Media
Sue-Anne Lim
CEO
UM Malaysia
Anannya Paliwal
Media & Marketing Strategist
Omnicom Media APAC
1720 - Closing Q&A
1730 - Partner Discovery Corners: Propel Your Brands Beyond the Expected
1830
Quiz Night: Looking Beyond Signals
Do you have what it takes to be the ultimate quiz champion?
Team sign-ups at the registration desk.
Networking Drinks till 2100
Main Partner:
Supporting Partner:
TREND INTEL
Articles
Sense, Decide and Act Faster
Why the Next Era of Growth Belongs to Businesses That Can Sense, Decide and Act Faster.
Decoding the Future of Growth
Beyond Signals: OM Forward Malaysia Decodes the Future of Growth.
Welcome Message from the CEO
We are operating in a world where everything is connected. Yet too often, the signals that matter most remain fragmented.
From Attention to Influence
You need a new car. But instead of toggling between reviews, TikTok, and comparison sites, you ask your AI assistant.
OM Forward | Beyond Signals 2026
Thank you for attending OM Forward | Beyond Signals on Thursday, 2 July 2026.
We hope you found the conversations insightful and inspiring. We'd love to hear your thoughts to help us shape future editions of OM Forward.
Thank you for sharing your feedback!
We have received your notes and truly appreciate your input. We look forward to having you at our next event.
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